ABOUT TRADESCALE
TradeScale is a paid advertising company that plans, launches, and scales Meta and Google Ads campaigns for local home service businesses. We handle advertising end to end — market and margin research, account audits, conversion tracking, ad copy and creative, campaign builds, and weekly optimization — so owners can focus on running crews and closing jobs instead of babysitting an ads manager.
This site is built for one audience: owner-operated trade businesses — roofers, HVAC contractors, and plumbers serving their local communities. These companies win or lose on urgent, high-ticket leads, and the platforms we manage, including Facebook, Instagram, and Google Search, are where that demand actually shows up. Generic marketing approaches miss that reality; everything we do is built around how the trades actually sell.
TradeScale is owned and operated by Siah Thomason, who works directly with every client from the first audit onward. There is no account-manager relay: the person who maps your market is the person who builds and scales your campaigns. He is easy to reach at 734-881-2558.
We keep the roster small and the reporting honest. Every engagement begins with a free strategy call, runs month to month after an initial ninety-day ramp-up, and is measured only by the numbers that matter to you: qualified leads, cost per lead, and return on ad spend. No vanity metrics, no invented case studies — just a clear picture of whether your ads are paying for themselves.